Pete has just returned home from performing t the BBC Good Food Show at the Birmingham NEC. The show had thousands of visitors. Pete was part of a star studded line up including Paul Holloywood, Mary Berry, James Martin and Loraine Pascal to name nut a few.
Peter Sidwell has been a chef all his working life, he has developed over the years a simple, fresh and inovative way of cooking that focuses on the importance of ingredients and making sure it is cooked the right way to make sure it is at its best.
Pete has travelled the world cooking, talking and demonstating his approach and explain how and why it work so well for all manner food offers.
Symphony Kitchens are working with Peter on a new cookery series.
Pete’s teamed by with Allinson flour to create some great top tips for baking great bread.
Pete’s new recipe app packed full of Simply Good recipes is now available on the Google Play store and the Apple App store. New recipes and here’s how videos will be launched throughout the year to reflect seasons and events. http://www.simplygoodtaste.co.uk/apps/
Pete is currently the presenter of Britain’s Best Bakery with Mich Turner on ITV 1, a 30 part series which aired in November 2012 (series 1) and January-February 2014 (series 2) reaching over 3 million viewers per episode as well as being nominated for the National TV awards. http://www.shine.tv/programmes/#10
Britain’s Best Bakery is a national search to find and crown the best bakery in the UK. The series took the coveted 4pm – 5pm weekday slot on ITV1 and aired for 6 weeks continuously. Across the 30 episodes, fascinating stories and histories behind baking traditions were be revealed as the show took a nostalgic journey through the country. Each week, the finest bakeries in each region were be explored. They took part in challenges set by the presenters which will culminated in a weekly High Tea. The winner from each region reaching the final, and doing show-stopper baking tasks.
In 2007 Peter started writing “Simply Good Taste”, his first book. He published it himself and sold over 4000 copies in only six months. Following that success Simon & Schuster snapped the book up and they released “Simply Good Taste” in April 2009. Peter followed up the first book with a bespoke bread machine cookery book “Simply Good Bread” for Panasonic and Carr’s flour. “Pete has breathed life into the bread machine. He has made it exciting, fresh and original” This was a great marketing success for Panasonic. Peter has now launched a series of successful books in 2011 & 2012 under his commercial brand Simply Good, SIMPLY GOOD: BREAD, PASTA and SIMPLY GOOD: FAMILY FOOD as well as recipe apps and eating guide apps for smart phones and tablets.
Live Cookery Performance and Festivals
Pete is becoming a regular face for food festivals, exhibitions and demos both here in the UK and overseas, packing out theatres with his relaxed and infectious enthusiasm for his food, ingredients and style of cooking.
National Magazine Features
- Delicious Magazine
- Taste Italia
- Morrison’s Magazine
- Good Housekeeping
- The Daily Mail Weekend magazine
- Living North
- Yum Magazine
- Telegraph Newspaper
- The Time newspaper
- Radio Times
- Waitrose Magazine
- Evening Standard
- Living North Magazine
Lakes on a Plate: Pete’s first TV series was broadcast on Channel 4 in September 2010, it got great reviews and achieved over 1 million viewers per episode.
The series has been re broadcast over several other continents. Peter has a long standing relationship with Lakeland home of creative kitchenware, not only were they the core sponsor of his first TV series he has also run several demo sessions with senior Lakeland store managers and Directors, showing them how to get the most out of their branded kitchen ware products, these demos have been turned into consumer friendly cookery videos for Lakeland’s website, Facebook pages and You tube channel.
Britain’s Best Bakery: ITV’s hit daytime TV series saw Pete as one of the judges search for the best bakery in Britain. The show received great reviews and 3 million plus viewers for season 1 November 2012. The second series was quickly commissioned and the search continued, this season saw Pete and Mich performing top tips for baking as well as the judging and achieved a consolidated viewing figure of 3-4 million per episode.
Peter has opened the Peter Sidwell @ rheged cafe in January 2012 at the Rheged centre, 1 mile from J40, M6 just outside Penrith. Throwing himself into the heart and soul of this unique grass covered building, work began to infuse Rheged’s love of Cumbria and home-grown food, with Peter’s 20 years of experience and talent for producing flavoursome whole-hearted menus. Visit Peter Sidwell @ rheged cafe and look forward to enjoying such signature dishes as our wild boar burger, six hour shin of beef ragu, halloumi cheese with roasted squash, chilli and mint, and whisky sour bakewell. Find out more go to http://www.rheged.com/peter-sidwell-rheged-cafe
Pete’s new cookery school opened in the Rheged Visitors Centre in August 2014 where he has teamed up with Symphony kitchens, Kenwood, Robert Welsh and NEF ovens to create a fantastic facility for customers to enjoy learning all of Pete’s techniques and methods of cooking and baking. There will be a mix of practical day courses and evening courses where you can learn a complete dish to then enjoy over dinner with Pete or one of the course tutors.
Commercial Product Development
Retail Product Range
Pete is now concentrating on developing his retail brand, where he is building a product range based on fantastic quality products that can be enjoyed everyday. He is working with great artisan producers that make great ingredients that he feels passionate about. If you are an artisan producer and interested in developing and producing products with Pete, please email email@example.com for more information.
Peter works as a commercial Development Chef, he was invited to the Boston International Sea Food show where a product he developed for global retail was nominated for a Product Innovation, in the Sea Food Excellence Awards. http://www.bostonseafood.com
Peter has developed a range of Gold award winning Artisan Bread mixes with Wrights flour, they are currently being sold nationally with Lakeland along with other national retailers and have all won awards in the Guild of Fine Food Awards.
Pete is consulting with NHS Scotland and the Scottish National Health Minister to redevelop a branded product range for the Aroma Cafe
Peter is available for:
Product Development and promotion
For professional engagements please contact: