What’s New


Pete has just agreed to become a brand ambassador with California Prunes. He is super excited to be working with such a great quality product. Pete is going to apply his unique approach to cooking and baking with the prunes and prune juice to create some delicous recipes like this caramel slice. Download Simply Good Food TV to watch him create the dishes.















Pete is the founder and head commissioner of Simply Good Food TV the new Iplayer for food programming. The app is a global platform for all people who enjoy watching all kinds of food programs. The app also gives people the chance to become TV chefs with his own 4K and HD in house film studio where branded content is produced for the app.  This is just the beginning for Simply Good Food TV, not only have we achieved an audience of over 100,000 in its first year we are continuing to break boundaries with all things food and TV with live cookery shows, branded content and our promise to find the best cookery shows from around the world and put them all in one place.





Pete has just returned home from performing at the BBC Good Food Show at the Birmingham NEC. The show had thousands of visitors. Pete was part of a star studded line up including Paul Hollywood, Mary Berry, James Martin and Loraine Pascal to name but a few.

Peter Sidwell has been a chef all his working life, he has developed over the years a simple, fresh and innovative way of cooking that focuses on the importance of ingredients and making sure it is cooked the right way to make sure it is at its best.

Pete has traveled the world cooking, talking and demonstrating his approach and explain how and why it work so well for all manner food offers.

Symphony Kitchens are working with Peter on a new cookery series.

Pete’s teamed by with Allinson flour to create some top tips for baking great bread.

Pete’s new recipe app packed full of Simply Good recipes is now available on the Google Play store and the Apple App store. New recipes and here’s how videos will be launched throughout the year to reflect seasons and events. http://www.simplygoodtaste.co.uk/apps/

Pete is currently the presenter of Britain’s Best Bakery with Mich Turner on ITV 1, a 30 part series which aired in November 2012 (series 1) and January-February 2014 (series 2) reaching over 3 million viewers per episode as well as being nominated for the National TV awards.http://www.shine.tv/programmes/#10

Britain’s Best Bakery is a national search to find and crown the best bakery in the UK. The series took the coveted 4pm – 5pm weekday slot on ITV1 and aired for 6 weeks continuously. Across the 30 episodes, fascinating stories and histories behind baking traditions were be revealed as the show took a nostalgic journey through the country. Each week, the finest bakeries in each region were be explored. They took part in challenges set by the presenters which will culminated in a weekly High Tea. The winner from each region reaching the final, and doing show-stopper baking tasks.

Career History

Peter Sidwell is a chef, baker, author, and cookery school owner.
He has been a chef for 20 years, graduating from Beverley College in Yorkshire, before going on to work in several of the very best hotels in York and travelling through Europe, cooking his way around the continent. The bright lights of the big city were tempting for a while, but having furthered his training on the London restaurant scene, he decided that he’d like to get back to his roots to work on a passion of his; baking.
Peter joined a local bakery near York, refining his skills and learning how to make great bread and pastry. He then moved into corporate catering for an international bank, cooking for private functions, training other chefs and giving demonstrations. Finally, having spent more time in a business suit than in his chef’s whites, he decided to go it alone; a life changing decision and the beginning of Good Taste!
In 2007 Peter started writing his first book which he published himself and sold over 4,000 copies in the first year. Following that success Simon & Schuster snapped it up and in April 2009 released Simply Good Taste. Peter followed this up with a bespoke bread machine cookery book Simply Good Bread for Panasonic and Carr’s flour. This was a great marketing success for Panasonic and he is now working on three new books and an e-book. Peter’s latest book, Simply Good: Family Food was published by Simon & Schuster in August 2012.
In January 2012 Peter opened his restaurant, Peter Sidwell @rheged café at the Rheged Centre near Penrith, serving local Cumbrian produce, and in 2014 opened his brand new cookery school, also at Rheged. Peter has launched a TV app under his ‘Simply Good’ brand: Simply Good Food TV.  Featuring videos by Peter and an array of top chefs, the app now has over 30,000 viewers and a social media reach of 0.5million.
Peter is a popular speaker for live events and regularly hosts demonstrations at events such as BBC Good Food Show, Ideal Home Show, and The Cake and Bake Show.  He has recently been involved with NHS Scotland, consulting on hospital café menus and speaking at the Scottish Healthcare Facilities Conference 2014, promoted British cheeses with Dairy UK, and was a keynote speaker at the Scottish Bakers Annual Conference and Awards in 2014 and 2015.
Peter’s first TV series, Lakes on a Plate, was shown on Channel 4 in September 2010 and repeated on Horse and Country- Sky253.  More recently, he has appeared as co-judge and presenter alongside Mich Turner in Britain’s Best Bakery, on ITV1. The show reached over 2.3 million viewers for its first series across November and December 2012.  The second series in early January 2014 was shown daily for 6 weeks totalling 30 episodes. It was among ITV’s top 5 best performing daytime shows of 2014 and nominated for a ‘Best Daytime’ National TV Award.  The Britain’s Best Bakery book is published by New Holland, May 2014.


In 2007 Peter started writing “Simply Good Taste”, his first book. He published it himself and sold over 4000 copies in only six months. Following that success Simon & Schuster snapped the book up and they released “Simply Good Taste” in April 2009. Peter followed up the first book with a bespoke bread machine cookery book “Simply Good Bread” for Panasonic and Carr’s flour. “Pete has breathed life into the bread machine. He has made it exciting, fresh and original” This was a great marketing success for Panasonic. Peter has now launched a series of successful books in 2011 & 2012 under his commercial brand Simply Good, SIMPLY GOOD: BREAD, PASTA and SIMPLY GOOD: FAMILY FOOD as well as recipe apps and eating guide apps for smart phones and tablets.



Live Cookery Performance and Festivals

Pete is becoming a regular face for food festivals, exhibitions and demos both here in the UK and overseas, packing out theatres with his relaxed and infectious enthusiasm for his food, ingredients and style of cooking.

National Magazine Features

  • Delicious Magazine
  • Taste Italia
  • Morrison’s Magazine
  • Good Housekeeping
  • The Daily Mail Weekend magazine
  • Living North
  • Yum Magazine
  • Telegraph Newspaper
  • The Time newspaper
  • Radio Times
  • Waitrose Magazine
  • Evening Standard
  • Living North Magazine


Lakes on a Plate: Pete’s first TV series was broadcast on Channel 4 in September 2010, it got great reviews and achieved over 1 million viewers per episode.
The series has been re broadcast over several other continents. Peter has a long standing relationship with Lakeland home of creative kitchenware, not only were they the core sponsor of his first TV series he has also run several demo sessions with senior Lakeland store managers and Directors, showing them how to get the most out of their branded kitchen ware products, these demos have been turned into consumer friendly cookery videos for Lakeland’s website, Facebook pages and You tube channel.

Britain’s Best Bakery: ITV’s hit daytime TV series saw Pete as one of the judges search for the best bakery in Britain. The show received great reviews and 3 million plus viewers for season 1 November 2012. The second series was quickly commissioned and the search continued, this season saw Pete and Mich performing top tips for baking as well as the judging and achieved a consolidated viewing figure of 3-4 million per episode.

Commercial Product Development

Peter works as a commercial Development Chef, he was invited to the Boston International Sea Food show where a product he developed for global retail was nominated for a Product Innovation, in the Sea Food Excellence Awards. http://www.bostonseafood.com

Peter has developed a range of Gold award winning Artisan Bread mixes with Wrights flour, they are currently being sold nationally with Lakeland along with other national retailers and have all won awards in the Guild of Fine Food Awards.

Pete is consulting with NHS Scotland and the Scottish National Health Minister to redevelop a branded product range for the Aroma Cafe

Peter is available for:

Show Demonstrations

Media projects
TV work
Product Development and promotion

For professional engagements please contact:

Limelight Celebrity Management
10 Filmer Mews
75 Filmer Road
London SW6 7JF
020 7384 9950 Int +44 (0)20 7384 9950



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